Our Business

At Butterfly Hospitality Group (BHG), our culture is centered on what truly matters to our guests. We thoughtfully create spaces that offer freedom of choice and genuine experiences. Through our amiable hospitality and convenient locations, we aim to connect each guest to the vibrant heart of every city.

 

Founded in 2008 in Hong Kong, Butterfly Hospitality Group (BHG) is rapidly expanding both locally and across the globe. Currently managing Butterfly Hotels, Page Hotels, and Ibis Hong Kong Central & Sheung Wan Hotel, we at BHG are known for our exceptional hospitality, prime locations, and sophisticated design. This is translated to BHG’s impressive financial performance, highlighting our competitive edge.

 

We remain committed to investing, managing, and developing boutique hotels, consistently expanding our business through a strong pipeline of high-quality projects. Our dedication to excellence ensures that each new venture creates an element of surprise and excitement, making each new release something our guests eagerly anticipate.

MANAGING YOUR HOTEL

With the collective strength of the Group's integrated sales and marketing efforts across the distribution platform, supplemented by outstanding revenue and yield management, BHG demonstrates remarkable achievement in high average occupancy and great cost efficiency which leads to high average Hotel Operating Profit Ratio.

High Average Occupancy

In 2018, all Butterfly branded hotels attained over 99.75% average occupancy, compared with the average of 92.26% of all other High Tariff B hotels in Hong Kong, according to the data from Hong Kong Hotels Association.

High Average Operating Profit Ratio

With the achievement of high occupancy supplemented by strong yield management, together with an array of operation efficiency and strategic cost-saving measures, Butterfly Hotels has earned a proven record of high average Hotel Operating Profit (HOP) ratio (percentage of hotel operating profit/ total revenue).

High Productivity & Cost Efficient

BHG manages with a set of innovative operational concepts, procedures and standards to guarantee that all properties under its management are operated in a standardized, efficient and consistently outstanding manner. Resource productivity is optimized with a centralized organizational structure. The model benefits operations with economies of scale, specialization and better cost control and savings. Benchmarking the employee-to-room ratio at approximately 0.7-0.8 per room according to market intelligence, Butterfly Hotels has been able to maintain an average ratio for all managed hotels at approximately 0.25-0.3 per room.

Amalgamated several pieces of land from No. 68-74 Bonham Strand West & No. 18-30 Des Voeux Road West to form a 14,580 sq.ft. site and redeveloped it into a hotel property of 220,000 sq.ft. with 550 rooms.

Specialized Project Management Skills

The team at BHG is well-versed in project management, with specialized skillset and experience in property development and hotel management. This is evident in the launch of ibis Hong Kong Central and Sheung Wan Hotel, two of the hotel properties designed and developed by BHG's parent company Chanco Investment Group (CIG). Opened in 2012, CIG was responsible for the management of the project, from design development to construction and to the completion of the project. With a wealth of resources and skillsets within its reach, accompanied by specialized experience in hotel project management, BHG will be there every step of the way to ensure your project runs smoothly, from commencement to operation.

 

Please kindly to contact our business representative today business@butterflyhk.com for more information.